An interactive global social media campaign – the Great American Road Trip – is being launched by Brand USA.
The promotion, which will run until July, will feature 10 road trips covering 39 states.
The campaign will run through the Brand USA Discover America channels, including Facebook, Twitter and the DiscoverAmerica.com website.
A new trip will feature every few weeks targeting a different country, with the UK targeted in May with the Oregon Trail.
Social media influencers from nine of Brand USA’s international markets will travel on each road trip, sharing stories and photos with their social media followers along the way.
Discover America will also unveil its new Google Maps platform where travellers can explore the road trips, save and plan their own journeys, and share their road trip experiences.
Travellers will later be able to pin their favourite points of interest on the map and view other traveller’s images.
Discover America followers will also have access to curated playlists inspired by routes and road trips through a partnership with Spotify and Warner Music.