News

Comment: Accessible holidays merit skilled service

Last week I had the absolute privilege of hosting the Travel Weekly Agent Achievement Awards and celebrating the very best agents and agencies in the country.

It was wonderful to meet so many of you on the night, and hear how you and your businesses are doing.

And it was also fantastic to see so many trade-friendly suppliers getting involved with incredible support and giveaways to demonstrate how important you are to them.

The Agent Achievement Awards are the epitome of our focus at Travel Weekly – showcasing great travel sellers, whether they work on the high street, at home, in call centres or online.

And our broad spectrum of winners served to remind me how much innovation, knowledge and enthusiasm there is in the UK travel trade.

One of the most important roles a good agent can fulfil is helping customers navigate often complex products and booking processes. Nowhere is this more the case than in the field of accessible travel.

Last week we reported on new guidance issued by Abta to provide members with a clear steer on how their businesses need to be set up to cater for clients with disabilities.

And this week we’ve got more information and advice from a range of experts about how to deliver quality service for what is a significant section of the market.

Some businesses make the mistake of dismissing accessible travel as niche – but nothing could be further from the truth. Being able to offer relevant and accurate advice and service could be exactly what sets you apart from the competition.

Share article

View Comments

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.