Aito Specialist Travel Agents has unveiled its final two speakers for next week’s overseas conference in Prague.
Joel Hicks, founder of Always With A Smile charitable foundation, and music development manager Karen Willey, of Music Concierge, will join the other guest speaker Charles Reid, a social media expert.
Hicks, who raises money for charity by competing in bizarre events and adrenaline-fuelled activities, has worked as a teacher, an officer in the Marines, a model and actor. He appeared on Britain’s Got Talent in 2009, the same year he was crowned World Gravy Wrestling Champion.
Aito Specialist Travel Agents chairman Oliver Broad said: “Joel’s story is an inspiration to us all … He lost everything and then had to completely rebuild his life again. His life story will have everyone on the edge of their seats.”
Willey will discuss how travel companies can use music to differentiate their brand or business. Music Concierge designs and supplies playlists for luxury brands, boutique hotels and retail organisations including brands such as Mulberry, Dunhill, and Mr & Mrs Smith.
Broad added: “Karen will be talking about the importance of music and graphic design linking with brands and branded spaces. She will explain how she helps clients realise how music can take their customer experience beyond the everyday and ultimately how we can do the same for our businesses.”