An agent with more than 20 years experience organising travel for celebrities, sports stars and corporate executives has launched a London-based luxury agency.
Danny Akhtar, who describes himself as a VIP travel designer, has founded Par Excellence Lifestyle.
The agency and event management firm will operate under Travel Leaders UK, an umbrella company owned by US travel giant Travel Leaders Group (pictured).
Thoughout his career Akhtar has serviced high-net-worth individuals and bosses at blue chip companies.
The entrepreneur said: “I have developed relationships with the world’s foremost suppliers.
“I felt now was the right time to start working for myself.
“Travel Leaders UK gives travel professionals the platform to start and grow business, while the Travel Leaders Group’s global buying power means its agencies have access to some of the best fares and rates in the marketplace.”
Akhtar said a drive to recruit support staff is underway.
The announcement is also an important step for Travel Leaders UK.
Its London office opened in May as the European headquarters of the Travel Leaders Group, which is pursuing an aggressive growth strategy across the continent.
Barry Whittaker, the company’s executive director of business development and acquisition, said: “Danny has not only arranged travel for some of the world’s most iconic celebrities and celebrated sports stars, he also has the rich knowledge that comes with working with leading corporate brands.
“The introduction of his agency to Travel Leaders UK demonstrates our ability to attract the industry’s brightest minds. Our model gives agents with established client bases the opportunity to work for themselves and grow successful businesses.”
Akhtar previously worked with eBookers, Travelbag, TravelMood, and a number of hotel representation companies.