COX and Kings is building up its Egypt product and expanding into Turkey and Uzbekistan in its latest Middle East 2000 programme.
The brochure has been renamed Middle East and Central Asia to take account of the additions.
Agency sales manager Natasha Gubbay said the operator is looking to repeat its success in Jordan, Syria and the Lebanon in Egypt.
The operator has dedicated eight pages to the destination, compared to only two last year, with an increased range of tours.
Its latest four-night Land of the Pharaohs tour leads in at £695 for the seven-night Egyptian Experience tour which takes in three nights on Crocodile Island and a four-night Nile cruise.