Abta’s Travel with confidence advertising campaign launched nationwide during the weekend.
Adverts appeared in The Sun on Sunday and the Mail on Sunday and are the first in a series which will appear in national newspapers throughout the January and early February peak booking period.
The campaign lets customers know about the benefits of booking with an ABTA Member and explains ABTA’s offer of support, protection and expertise. It features new creative which supports ABTA’s recently updated consumer facing strapline: Travel with confidence, and signposts customers to abta.com.
Mark Tanzer, ABTA chief executive said: “The launch of our advertising campaign is an exciting time for ABTA as we build on our consumer ‘Travel with confidence’ brand.
“We are looking forward to communicating with holidaymakers at this busy time for bookings and to let them know that ABTA and its Members see travel from their point of view and offer them the best in support, protection and expertise, whatever their choice of holiday.”