A ‘join the exodus’ campaign is launched today by the adventure operator of the same name with new clients’ life ambitions, goals and achievements at its centre.
The initiative comes as Exodus released new research showing that more half of people have not achieved the things in life they would like to have done.
And a quarter of people named travel or a travel-related goal as the main experience they wish they had achieved but have not.
The results also showed that it is possible to achieve one’s goals at any stage of life; with
More than half of the 2,050 adults polled said they appreciate their achievements and experiences later in life far more than they did when they were younger.
Almost two thirds of over 45’s said they appreciate travel more now than when they were younger.
Exodus marketing director Jae Hopkins said: “Exodus adventures are more than just holidays. They give people the opportunity to challenge themselves in a new way and break out of unfulfilling routines.
“It is not just about climbing mountains or physical challenges, sometimes just taking the step to go somewhere different, or try something new, is all people need to make a bigger change in their lives.
“This is what our trips offer and why we want more people to ‘join the exodus’ and have a new adventure, which could be anything from taking up a new hobby or deciding to study, to going on that dream adventure.”