Advantage Travel Partnership claims to have commercial terms from suppliers at least 1% better than rival consortia.
Managing director Julia Lo Bue-Said said: “We benchmark all the time in the commercial area and we are at least 1% better on commercial terms than our competitors.”
She said the consortium had been shy in the past to boast about its claimed superior position but told Travel Weekly: “It’s time to be bold now.”
“Some relationships we have nurtured with business partners far outweigh some of our competitors.
Bue-Said said having critical mass was important and so attracting new members to the organisation was key.
“We don’t actively target competitors we just target the type of agents whom we think would be the right fit with the business.”
Bue-Said believes AMS could help attract new members and the group will be appealing to agents keen to concentrate on the customer facing side of a travel agency.
Business development director David Moon said more than 50 existing managers had attended a conference last November called Inspire to give them the confidence and skills to take over the running of a business.
He said the sessions would be repeated in smaller groups regionally this year as they were so successful.