If Only has launched its peaks campaign with weekly prizes available for its top bookers.
All agents will earn double rewards on every booking with the luxury tour operator in January, and six prizes will be up for grabs each week until the end of March.
These prizes include a one-year gym membership, the chance to “fill your fridge” for three months, a £500 Ticketmaster voucher, £500 towards giving back to an agent’s local community such as a charity or sports team, a £500 holiday voucher for a holiday booked through If Only in 2025 and a £500 spa voucher.
To be eligible for a prize, agents need to make a booking for participating hotels between January 6 and March 31, and the top booker each week will win the chance to choose their prize.
If Only will additionally provide marketing materials and social media content for agents to use on a dedicated website for the peaks campaign, and daily offers and shareable content will be posted on its Facebook page and Google Drive Campaign Hub.
The tour operator’s top agents will receive printed copies of the new ‘Luxe Around the World’ brochure and If Only’s trade sales team will deliver more brochures during a January “blitz”.
The launch of the peaks campaign comes after If Only launched its biggest peaks cruise campaign last week which will run through to March, called ‘Luxury at Every Port of Call’.
Gordon McCreadie, If Only general manager, said: “We are really excited for Q1; we are launching our biggest investment in a peaks campaign yet with weekly prizes and giveaways for our valued agent partners.
“We have many of our key hotelier partners onboard from Indian Ocean, Arabia, Caribbean and Asia participating in the campaign and are looking forward to a busy peaks campaign ahead.”