G Adventures has launched its first trips in Pakistan, with two itineraries in the operator’s Active travel style, and one in the 18-to-Thirtysomethings range.
The operator said Pakistan has been tipped as one of 2025’s “hottest destinations” and it placed the country at the top of its annual ‘Where to Travel’ list last November.
Yves Marceau, product vice-president at G Adventures, said: “While tourism to Pakistan is increasing, we saw that many locations and communities are still being overlooked.
“When launching in a new destination, we always have communities at the heart of our product development, and wanted to look at ways we could bring tourism income to the local people of Pakistan, offering cultural and social interactions with locals in a way that is sustainable and beneficial to these communities.
“Pakistan remains one of the most beautiful destinations I’ve had the honour of exploring, and one I’m sure will grow in popularity quickly, so now really is the time to visit.”
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The two Active travel trips feature a hike along the Thallay La Trail (pictured), a historic route that was the only link between the ancient kingdoms of Khaplu and Shigar for centuries.
Beyond the hike, travellers will stay in the original forts and castles of Khaplu and Shigar, which have both been converted into hotels as part of an existing initiative to bring economic development to the towns.
The Pakistan: Lahore & Hiking the Karakoram Mountains itinerary is an 11-day journey from Islamabad to Lahore via the Baltistan mountains and the Thallay La trail.
It costs from £2,149.
Pakistan: Hike the Karakoram Mountains is a nine-day trip focused on Islamabad and the Thallay La Trail. It costs from £1,879.
Both offer departures from July 1.
The 18-to-Thirtysomethings trip – Pakistan: Karakoram Highway, Local Eats & Village Life – also explores undiscovered regions, without the longer more challenging hiking days on the Thallay La Trail.
This 13-day trip takes travellers from Lahore to Islamabad, blending activities with opportunities to meet entrepreneurs, including the female founders of the Korgah Carpet Center who aimed to empower women in Hunza through traditional carpet weaving.
It costs from £1,099 and offers departures from June 21.
Prices exclude international flights.