Karen Davidson has been named as UK, US and Scandinavia sales director for Bangkok-based Diethelm Travel Group.

She moves to the Asia inbound operator from Shangri-La Hotels & Resorts where she spent 16 years, including nine years as Director of Business Development – Leisure.

Diethelm group managing director, Lisa Fitzell, said: “Davidson comes to us with not only an extensive background in the hospitality and travel industry, but also a strong commitment to quality, successful relationships and company dedication.

“We couldn’t be more pleased with having her join Diethelm Travel Group and anticipate an incredible year to meet KPIs and sales targets, as well as strengthening Diethelm Travel’s reach within the significant UK, US and Scandinavian markets.”