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Thomson and First Choice are introducing seven-night packages to Dubai for winter 2016-17.
Weekly flights with a duration of seven hours will run from Gatwick, Manchester and Birmingham on Mondays and Tuesdays between December 19 and March 15, 2017.
Holidays have gone on sale with prices starting at £1,039 per person for a seven nights at the Ajman Saray, a Luxury Collection resort.
Trips will be available on either a bed and breakfast or all-inclusive basis.
Product director, Mark Hall, said: “We’re delighted to add Dubai to our portfolio of mid haul destinations from this winter.
“Following the popularity of our cruise programme, we’re confident our customers will be excited by the wide range of holiday experiences on offer, whether that’s fine dining, lively nightlife or luxurious relaxation.”