Luxury cruiseline Silversea has launched an interactive Internet site designed to give travellers andagents a chance to tour the company’s ships and plan daily activities and excursions.
The site provides real-time access to 150 itineraries on sister ships Silver Cloud and Silver Wind allowing users to search by destination, time of year or voyage number. Travel agents feature prominently on the site which carries a ‘Find A Travel Agent’ facility allowing users to download a list of active travel agents in their area. Under a ‘Plan a Cruise,’ feature users can also e-mail their cruise selection directly to their travel agent. Manager of marketing services Mike Bonner said:”Over 90% of our business comes through the retail trade so it is important to include them if you are setting up a new distribution channel.”
Itineraries are illustrated with colour images, descriptions and maps.
The site is at www.silversea.com