Accommodation providers’ business confidence is at a record high for the summer holidays, a new poll shows.
The survey by VisitEngland also found that more than half of 500 surveyed expect a rise in visitors following Brexit vote, with a particular boost expected from domestic travellers.
English businesses anticipate a strong summer with 65% of accommodation providers feeling “very confident” about the peak holiday period and 47% reporting forward bookings as “very good” – both record highs for the survey.
Around 40% of accommodation providers and attractions reported increased visitor numbers in the year to date with a further 30% maintaining performance.
Tourism minister Tracey Crouch said:
“The number of people enjoying holidays in England is at a record high.
“With our world-leading museums and galleries, beautiful countryside and stunning coastline, it should come as no surprise that more people are planning staycations this summer.
“Tourism contributes an estimated £60 billion to our economy every year, so a strong summer season is not only great news for the sector but the whole country.”
VisitEngland director Patricia Yates added:
“It’s a great summer to holiday in England and a fantastic opportunity for the tourism industry to showcase the range of quality tourism products on offer across the country and demonstrate just why our regions should top people’s list as must-go now destinations.
“We are continuing our global #OMGB ‘Home of Amazing Moments’ marketing campaign to showcase the amazing experiences in our own backyard and working with partners to offer great tactical deals to drive bookings.”
The weaker pound gave people the reassurance and certainty of budgeting for a domestic trip, she added.