Advantage Travel Partnership’s tour operation has fully launched and is now available for the use of all members.
Advantage Holidays was first announced at the consortium’s annual conference in April, allowing members to create tailor-made packages for customers.
Initially it was open to a select number of members on a pilot basis but it is now available for all members to search, book and package fully-bonded holidays under the consortium’s central Atol.
The tour operation gives members access to flexible holiday durations, regional flights and more than 200,000 hotels.
Advantage is running a launch campaign to raise awareness and promote the benefits of Advantage Holidays to encourage members to use the service. Agents are being asked to create a picture of short video featuring an Advantage Holidays windmill.
A steering group will also be created to ensure Advantage’s tech agenda continues to develop further for members.
Julia Lo Bue-Said, managing director of Advantage, said: “We are delighted to report Advantage Holidays is in its final stages and is ready for members to use.
“Our focus now is ensuring our members are fully aware of the benefits and potential this new solution can provide them.
“This engaging multi-channel campaign using social media and offline and online channels will leave members feeling motivated and inspired to commence booking Advantage Holidays and discover the benefits and possibilities of the solution for themselves.
“The development of Gateway 2 and the introduction of Advantage Holidays represent major investments in securing the future prosperity of the business for the benefit of both our members and business partners and this only just the start of our exciting and ambitious technology journey.”