Travel Weekly’s luxury sister title Aspire has launched a consumer-facing magazine to help agent members market holidays to their clients.
New digital magazine Discover has been created following feedback from independent agents and homeworkers, who were calling out for a new way to reach their customers.
A pilot edition has been white-labelled for five Aspire agent members. However, from January, any member can request a white-labelled version to send to customers. The first issue, which launches this month in time for the peak booking season, has a potential reach of more than 110,000 consumers – the size of the combined database of our five pilot agents.
The magazine features news from the world of luxury travel; reviews of hotels, airlines and cruise ships; product and lifestyle articles; and in-depth destination features.
Being digital means Discover will also be able to track consumer trends and patterns.
With Google Analytics plugged in to the magazine, we’ll be able to see exactly what destinations are captivating your customers by gathering data to establish how long consumers are spending reading features and how they interact with the content on each page.
In 2017, Discover will be published in February, April, July and October.
Lucy Huxley, editor-in-chief of Aspire’s parent Travel Weekly Group, said: “We’re very excited to be unveiling a completely new and free tool for our Aspire members. Discover is one-of-a-kind and will be published four times a year, covering all aspects of the luxury travel sector.
“At Travel Weekly Group we’re always looking to innovate to support our agent audience. This move will allow independent agents and homeworkers to have their very own magazine, which we hope will result in uplift in enquiries and bookings.”If you would like to sign up for your own version of Discover, email: firstname.lastname@example.org
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