Tailor-made specialist The Destination Group has launched a dedicated Australia programme as part of its drive to expand the number of destinations it features worldwide.
Designed for independent travellers, the 40-page Down Under brochure covers every state and features city-stays, beach holidays, touring itineraries, reef cruising and self-drive holidays.
Marketing director Neil Gregory said the programme will give agents the chance to bolster earnings by selling a variety of add-on products.
“Many of the options are modular so agents can bolt them together to create a trip tailored to their client’s requirements,” he said.
The major focus of the programme is in Western Australia which Gregory said has been largely neglected by the trade.
“It is Australia’s second gateway after Sydney and we want to exploit that,” he said.
Tour options in Western Australia include Shark Bay, The Kimberleys and The Pilbara. In the Northern Territory, Kakadu is featured and in South Australia Kangaroo Island and Wilpena Pound are among the options.
Three, five and seven-night packages are available in Sydney, Melbourne, Perth, Brisbane, Darwin, Cairns, Port Douglas and Ayers Rock.
“We are taking a more package-style approach to Australia than our rival operators by selling hotel stays for a week rather than one or two nights,” added Gregory.
Meanwhile, the London-based operator is looking to launch a dedicated programme to the Pacific later in the summer. The brochure will feature New Zealand, Fiji, Hawaii, the Cook Islands and the Soloman Islands.
“We are specialists in the Far East and US and felt it was time to expand,” said Gregory.