CRESTA has launched a dedicated brochure to Belfast with ferry departures from Heysham, Troon and Stranraer.
Ireland brand manager Chris Barker said the programme is looking to target the self-drive short-break market.
“Belfast has real promise in this market particularly with the launch of a new route from Heysham,” he said.
The brochure has been produced with ferry operator Seacat, which launches the Heysham-Belfast route on April 6, and the Belfast Visitor and Convention Bureau.
The programme features three hotels – the three-star Holiday Inn Express, four-star McCausland and five-star Culloden. Prices start at £123 per person for two nights’ bed and breakfast at the Holiday Inn Express.