Barbados: possible target?Somak targets Caribbean launchAFRICA and Indian Ocean specialist Somak Holidays plans to launch into the Caribbean this summer with package deals and tailor-made products.
Product manager Shafique Cockar said: “There is a strong possibility we will extend our product to the Caribbean. We would feature it in our main July/August brochure, which will be valid from July 1 1999 to December 2000.
“We’ve just gone into the Far East. The Caribbean is the next logical step for expansion.” Contenders are Barbados, St Lucia and Jamaica. “Plans are at a rough stage, but we are likely to start with those three mainstream destinations,” said Cockar. “Each country is likely to get a page in the brochure, featuring a lead-in, medium and upmarket hotel. There may be slightly more emphasis on all-inclusives, as they are very popular in the Caribbean.”
A double-page spread of tailor-made products is also an option, with properties on Antigua, Grenada and St Kitts and Nevis.