Aer Lingus has instigated its first TV advert in more than a decade as part of a new brand push in the UK.
The campaign is focused on the north of England, where the Irish flag carrier operates transatlantic routes to New York, JFK, Orlando and Barbados from Manchester airport.
Using the tagline ‘You’re Very Welcome’, the brand campaign is designed to highlight Aer Lingus as a “human-centric, modern airline that embodies Irish values”.
The first brand campaign from the airline in more than seven years follows an extensive review and strategy development exercise completed by Dublin-based advisory firm Genesis.
Chief customer officer Susanne Carberry said:“This is the start of our new story. Aer Lingus is an iconic Irish brand, and our ambition is to reach new markets in 2023 through the modernisation of our brand and digital platforms.
“We believe that Aer Lingus can be differentiated from other airlines due to our determination to put people first, showcasing Irish values both at home and abroad.
“The personalised care our team is known for, particularly on board, is central to our new brand platform and comes to life in this new ad campaign.
“Our new brand values will allow us to continue to highlight more human stories of our highly valued customers across all markets globally.”