Gold Medal sister brand Pure Luxury has instigated an eight-week promotional push supported by a dedicated brochure and micro-site.
Titled The Portfolio, the campaign has been developed by the operator’s in-house experts.
The 60-page brochure is split by destination, making it easy for agents to navigate, and will be distributed to 200 agents this week, alongside a supporting pricing sheet to highlight offers.
Agents also have the chance to win a four-night New York holiday for two people, staying at Mondrian Park Avenue Hotel and flying business class with United Airlines. The winning agent will also receive $500 spending money and a SUMMIT One experience.
Agents must make a Pure Luxury package booking by October 31 to enter the prize draw.
Those who book United Airlines flights as part of their customers’ booking will receive an extra entry.
A weekly Facebook giveaway will also run during the promotional period, with prizes including Neom gifts, Pure Luxury branded merchandise and a hamper with Champagne.
Pure Luxury’s sister brands Gold Medal, Cruise Plus and Incredible Journeys are also releasing campaigns this week to support market demand and provide both last minute escapes and 2024 departures.
Sarah Lancashire, marketing director of parent company dnata Travel Group UK B2B, said: “The inclusions within the campaign, book and micro-site have been carefully hand-selected with all dream holidays considered across USA, Indian Ocean, Africa, Thailand, Indonesia, Malaysia, UAE, Caribbean, and Europe.
“We have 50 enticing offers prepared for our agents to promote, and our expert sales team is ready and waiting to help them to secure their customers’ luxury bookings.”
She added: “Over the last 12 months we have made enhancements across our Pure Luxury brand including the team, operations, marketing, training and incentives.
“Our dedication to expanding and investing in Pure Luxury has enabled us to create The Portfolio to an exceptional standard, and we are immensely proud to deliver this to our agents.”