Ryanair is targeting more business travellers via a new distribution deal with Amadeus.
Europe’s largest no-frills carrier is renowned for promoting direct sales for booking tickets rather than distributing via third parties.
However, the new agreement will see the airline’s fares offered across the Amadeus trade customer base.
The airline said that the partnership supports its vision to “grow its visibility and reach to Amadeus customers, particularly for business travel”.
Ryanair marketing and digital director Dara Brady said: “We are pleased to announce this partnership with Amadeus, the world’s leading travel technology company, further expanding Ryanair’s offering and enabling corporate customers in particular greater access to our unrivalled network of connections, high frequencies, on-time performance, and unbeatable low fares as they return to collaborating with colleagues face-to-face.
“We look forward to working with Amadeus and its efficient distribution solution and industry-leading network over the coming years.”
Amadeus regional air distribution Europe vide president Jose-Luis Aragon added: “We are very happy that Ryanair has chosen to capitalise on Amadeus’ technology to support its distribution strategy.
“This partnership illustrates the value of our platform for low-cost carriers, offering the airline access to the widest network of travel sellers worldwide and the technology to help them get the most out of the indirect channel.
“This partnership is another example of our commitment to delivering the broadest and most relevant travel content from any technology source to our travel sellers, with smooth and seamless integration into their everyday tools and processes.”