Abta has announced ‘Leading the Way’ will be the theme for its Travel Convention, which will be held in person and online on October 13.
Chris Ship, royal editor and presenter for ITV News, will return to moderate the business sessions for the first ‘blended’ Travel Convention.
Online attendees will also have their own virtual facilitator to keep them engaged during other sections of the day.
Announcing the theme, the organisers of the hybrid event said: “Since our last in-person Travel Convention in Tokyo [in 2019], business has been anything but normal.
“As the industry’s leaders, we need to think about the world in which we now find ourselves, as well as the industry we want to build as we emerge from the pandemic and from the many challenges it has created for the travel sector.
“Extraordinary times have called for a different kind of leadership and at this year’s Travel Convention, we will hear from those who have been at the frontline of this crisis, share valuable insights, recognise our achievements in the face of adversity, and be inspired by those with the vision to lead the way forward.
“We will cover topics from new innovations and environmental developments, to changing consumer behaviours and the future world of work – with each session designed to help leaders and their teams to envisage the future and to move on from this time of unprecedented turbulence.”
Registrations opened last week for the hybrid event, which will be at East Wintergarden in Canary Wharf, London. Topics and speakers will be announced shortly.
More: Abta’s 2021 Travel Convention now open for registrations