Abta has launched new guidance to help travel agents incorporate sustainability into their businesses.
The guidance was developed in response to feedback from travel agent members for more support on how to adopt a sustainable approach and in recognition of the growing appetite among consumers for sustainable travel.
Abta research has found that almost three times as many people now say that sustainability is important to them when planning their holiday, compared to 10 years ago.
The guidance focuses on four areas of sustainability: environment, destination management, animal welfare and human rights.
It offers advice on steps agencies can take and case studies on what industry is doing, including from agents, tour operators and other suppliers.
The association offers tips about changing an agent’s own business, supporting firms in the supply chain to be sustainable, and engaging customers.
The free guide is on the Abta MemberZone and includes links to Abta’s other resources on sustainability.
Susan Deer, Abta’s director of industry relations, said: “Sustainability is rising up the agenda on all fronts – from customers to politicians – but it can be hard for travel agents to know where to start when it comes to adopting a sustainable approach as well as finding the time and resource to do this.
“We know agents have a lot on their plate in terms of rebuilding from the pandemic, so we want to make it as easy as possible for them to look at how they can incorporate sustainability into their businesses.
“We hope to help agents see how they can approach sustainability, recognising that even small steps can make a big difference, and that activities could help to save money on overheads and support sales conversations with customers.
“By being proactive and easing it into sales conversations, agents could help people feel more confident to book, particularly as 41% say they are more likely to book with a travel company with a better sustainability record.”
Members can also attend Abta’s hybrid conference, Delivering Sustainable Travel, on March 2.
There are discounted rates for members and a limited number of free places for travel agents.
Picture of Upper Berounka natural park, Czech Republic, by Kletr/Shutterstock