The Andalusía tourist board is calling for UK and Irish travel agents and operators to join a fam trip later this month to explore key destinations.
The Visit Andalusía educational (April 24-29) will also offer participants the chance to network with local suppliers ahead of the summer season.
The itinerary will feature popular destinations for British and Irish holidaymakers in the provinces of Malaga and Cadiz.
There will be wine-tastings and a visit to the Andalucía Royal School of Equestrian Art.
The fam trip is for agents and tour operators who frequently sell Spain, and flights and a full itinerary will be provided for selected delegates.
Those interested in applying for a space can fill in a form here.