The JG Travel Group has unwrapped its 2024 festive brochures for Just Go Holidays and National Holidays two months earlier than last year to capitalise on demand.
Claire Dutton, trades sales manager at the group, said: “We always put our programme online first and early signs showed strong bookings coming through agents for the festive period.
“We therefore decided to bring forward this year’s brochure launch date by two months to help capture demand.
“I would encourage agents to actively promote festive breaks as we know that customers are actively making plans.
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“We’ve some great new product, with more is expected to be released soon, so it’s important to put festive into the mix when creating marketing and social plans.”
New to the programme for 2024 is a two-day Stratford-Upon-Avon Victorian Christmas Market break. It departs December 7 and costs from £129, to include return coach travel, one night’s half-board accommodation and a visit to the Christmas market.
A new Christmas Carols on the City of Wells Steam Train holiday is exclusive to JG Travel Group.
Christmas carols will be performed on the platform before a trip on the East Lancashire Railway with Santa a visit to Manchester Christmas market.
Departing December 5, it is priced from £159 including return coach travel, one night’s half-board accommodation and the excursions.
A two-day break including tickets to a new production of Oliver! The Musical has been launched, departing on December 28 and priced from £189.
An Abba Voyage option has been added to the New Year in London selection of three-day breaks with a gala dinner.
The festive brochures feature Britain and European coach breaks including Christmas markets, Turkey and Tinsel trips, Twixmas breaks, special festive events and tours which take customers away for Christmas and New Year.
Brochures are currently making their way to agents.