Cosmos and Avalon Waterways parent Globus is giving agents the chance to win £200 a day during the peak booking period to thank trade partners for their support.
To enter, agents must make a booking with any of the brands between January 16 and February 15.
All the bookings made each day will go into a prize draw with the winner announced the following day on the Cosmos and Avalon Trade Team Facebook page at 2pm.
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Across the 30 days, the brands will give away a total of £6,000.
Janet Parton, sales and marketing director for the brands, said: “Agents are telling us that cash is the best incentive and we’ve listened.
“Every day we will be giving away £200 cash to one travel agent by randomly picking a booking made the previous day, to a total of £6,000.
“This is our way of saying thank you to travel agents for their support.”