Cunard has deployed field-based managers for the first time since 2020.
The line has reintroduced a regional sales team following the appointment of two partnership development managers.
John Garbutt (pictured left) will cover the south of the UK while Savannah Fryer (right) will look after the north.
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Garbutt and Fryer have been tasked with developing relationships with Cunard’s new and existing travel agent partners and offering training, sales and marketing support.
Both are existing Carnival UK employees and report into business manager James Scott.
The appointments brings Cunard’s UK sales team up to 13 members.
UK sales director Tom Mahoney said: “We are excited to now be able to provide a more tailored, personalised service for our agent partners with dedicated regional support.
“We have listened and our new approach reflects the feedback we have been receiving.
“The new field-based team will enhance training and engagement support with our existing partners while also expanding our distribution to reach new agents who are looking to partner with us.
“Savannah and John join us at an incredibly exciting time as our trade resources go from strength to strength and we prepare for the imminent arrival of Queen Anne, the fourth spectacular queen to join our fleet.”