European online travel agency eDreams Odigeo reported “record” bookings on its mobile apps during its Prime Days campaign.
The OTA said the three-day event at the beginning of October drove a 71% increase in bookings on its apps compared to the same dates in 2021.
It also saw a 10% uplift in sales on all platforms combined compared to last year.
More: OTA eDreams Odigeo breaks bookings record as consumers ‘seek more value’
The parent of OTA brands such as Opodo and Travellink has the Prime subscription programme which has 3.5 million subscribers.
Chief executive Dana Dunne said the bookings increase is “indicative of the growing appeal that the subscription model has to savvy customers and airlines”, and he hopes the OTA will reach 7.25 million subscribers within the next three years.
“Since launching in 2017, we have seen our members grow substantially with thousands of new subscribers joining Prime every quarter,” he said.
“We have known for years that the mindset of shoppers has been shifting in favour of subscription services over traditional retailing which is why we’re already well underway with our transition into a company that predominantly operates as a subscription service.
“Our latest research revealed that travel is the sector most likely to see subscription growth over the next 12 months both from existing and new members.
“This demand for travel subscription products combined with our unique offering to consumers and unrivalled leadership in mobile is setting us on a strong trajectory to exceed 7.25 million members by 2025.”