Eurostar unveils new brand ahead of introduction this autumn

Eurostar Group has unveiled new branding and livery as it projects passenger numbers across its Eurostar and Thalys brands will rise from 19 million in 2019 to 30 million a year by 2030.

The new-look will appear on all customer-facing elements of the business – including its 51 trains – by the end of 2023.

The group was formed by the merger of Eurostar and European operator Thalys last year, and the joint-business will operate under the Eurostar brand in the future.

The business said it had chosen an “iconic star” as its symbol and would feature a new logo inspired by l’Etoile du Nord, the original train service linking Paris, Brussels and Amsterdam.

The new branding, which will be introduced from October, will feature “a palette of 10 colours, bringing in warmer shades representative of the Thalys brand”.

Eurostar Group chief executive Gwendoline Cazenave said: “We are excited to unveil our new brand today which will raise our visibility, help us become the backbone of sustainable high-speed rail in Europe, and support us in our ambition to double the number of passengers over the next decade.

“Our customers will be able to experience the same quality of service they know and love across our unified network, linking iconic business and leisure destinations across five European countries.

“As Eurostar Group we are in a unique position to spark the next chapter for rail travel, to truly drive the modal shift from road and air to rail.”

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