Pure Luxury has eight places on ‘ultra-luxury’ fam trips in 2024 to be won as part of its peaks campaign, called Travel Trends 2024.
One fam trip group will travel east to Mauritius while the other will head west to Mexico, in partnership with One&Only Resorts and AeroMexico.
The turn-of-year marketing campaign from the dnata Travel Group UK brand runs from January 2-February 29, with offers at 65 luxury properties and marketing assets for agents.
It builds on the success among agents of its Travel Trends 2023 campaign and focuses on eight themes: Beach Retreats; Romantic Escapes; All-Inclusive; Newcomers; Wellness; Epicurean Escapes; Wanderlust and Family Holidays.
An 84-page brochure is available in print and digital formats, with the printed version being delivered to more than 500 partner agents from January 2.
It will be accompanied by details of booking incentives and marketing materials such as social media assets, videos and a microsite.
As well as the fam trip places up for grabs, agents will be able to win luxury gifts on a weekly basis.
January’s themed prizes will be based on wellness and detox, with February focused on wine hampers and restaurant vouchers.
To be in with a chance of winning, agents must make a package booking with Pure Luxuru between January 2-February 29, and send their name and booking reference to win@pureluxuryholidays.co.uk.
Agents can still earn Farebank Rewards on all Pure Luxury package holidays – up to £1,500 per booking.
The rewards can be redeemed against a range of high street vouchers or for an agent’s own Pure Luxury holiday.
Sarah Lancashire, marketing director at dnata Travel Group UK, said: “As we start a fresh new year and head into our biggest booking period, it was important for us to answer the call for every demand and deliver the most current, market-leading inspiration.
“Therefore, our Travel Trends 2024 campaign showcases the most in-demand destinations, on-trend escapes and sought-after experiences, with every detail meticulously gathered by our expert teams who truly understand luxury.”
