Free flights and overseas transfers are being offered by AmaWaterways to encourage early bookings for next year.
The deal applies to more than 300 European river cruises in 2023 on bookings made until December 31.
Flights are included from Heathrow and Gatwick, with regional supplements starting at £75 per person in the ‘Fly For Free’ promotion.
AmaWaterways managing director Jamie Loizou said: “This new Fly for Free offer was designed to further enhance our guests’ holiday, providing a seamless and hassle-free experience with us from start to finish.
“This promotion also works for our agents, who have told us that simplicity is key and ensuring we can support flights from across the UK with our regional supplements gives even more flexibility for their customers.
“As a 100% trade-friendly business, we are always listening to our partners and striving to come up with new innovative offers and support to grow their river cruise business.”