Tracy Clenshaw has joined Fred Olsen Travel in the newly-created role of head of commercial.
She will be responsible for all commercial functions across Fred Olsen Travel, including its retail shops, franchise business and the Fred Holidays tour operation.
Clenshaw was most recently commercial director at Cruise 1st and Real Response Media.
She will support retail director Paul Hardwick and tour operations director director Tricia Birmingham.
Clenshaw and her team will also work to support all key suppliers in driving both business and revenue for all departments.
Hardwick said: “I am thrilled to have someone of Tracy’s experience and expertise join our Fred Olsen Travel team, and I know she will be a great asset in continuing to drive margins, profitability and revenue across our business.
“We have seen significant growth in all areas of our business in recent years and this role will allow for better support commercially and also allow us to support growth targets and ambitions with all of our preferred partners.”
Clenshaw added: “I’m delighted to be working closely with Steve, Paul and Tricia and the talented team here to build on its strong foundation and take our commercial strategy to the next level.
“With my strong track record in driving revenue growth and forging strong strategic partnerships I will oversee all commercial functions with the aim of building a high performing product and commercial team to accelerate growth and market expansion. “I’m so happy to be working with a leadership team who really knows their stuff when it comes to selling cruise and holidays.”