Seascanner.co.uk has reported January was its most successful ever month, with record-breaking revenue and booking figures.
The online cruise specialist posted double-digit revenue growth in the month while marking its best-ever trading week, between January 27 and February 2.
January 31 was a record-breaking day for the brand on which it achieved its highest single-day revenue to date.
The firm said booking trends for the month “highlight a shift in consumer behaviour”, as it noted “significant growth” in longer voyages and packaged products.
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Bookings for cruises of 14 nights or more rose by 20% year on year while fly-cruise bookings increased by 82%.
Additionally, bookings for sailings departing 12 months or more in advance increased by 43%.
Tony Andrews (pictured), managing director at Seascanner.co.uk, said: “January has been a phenomenal month for us, setting new records and proving once again that demand for cruising is stronger than ever.
“We’re seeing particular growth in longer sailings, fly-cruises and bespoke packages, as customers seek more immersive travel experiences.”
Seascanner.co.uk recently added Fred Olsen Cruise Lines, Azamara and Ambassador Cruise Line to its platform, with more cruise lines set to join in the coming weeks.
Andrews added: “Off the back of this success, we’re excited to be expanding our offering with new cruise lines, ensuring our customers have even more choice when booking their perfect cruise.”