Ski chalet holiday provider Ski Beat has partnered with non-profit organisation Protect Our Winters (POW) in a “bold step towards helping to combat climate change in the mountains”.
POW, which aims to take action against climate change through education, lobbying and engagement programmes, has signed a three-year partnership with the Brighton-based holiday provider.
Ski Beat is participating in a carbon literacy training course to identify ways in which the organisation and those who travel with it can improve their carbon footprint in the mountains.
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Sales and marketing director Laura Hazell said: “We far too often hear about glaciers retreating, snow melting and low altitude resorts closing.
“We have a responsibility to our clients to enable them to actively participate and embrace our climate change initiatives and to allow them, and future generations, to holiday in a more responsible way.
“The mountains provide all kinds of challenges, from the difficulties of sourcing certain meat and vegetables while minimising excessive mileage and fuel, to the practicalities of disposing of waste effectively and the need to keep chalets warm without unnecessarily burning fossil fuels or expanding electricity, particularly when skiers are out during the daytime.
“The steps that Ski Beat are currently undertaking will confront many of these issues but they require forethought, investment, planning and then execution. Crucially, both staff and clients need to be onboard via education and engagement.
“If the industry and all those who love winter sports work together along with POW’s empowerment, we believe we can help to tackle the root causes of climate change in the mountains.”