Cathay Pacific is cutting fares to Asia and Australia via its Hong Kong hub to boost transit numbers after reporting a February rise in passengers.
Discounted fares include Beijing from £499, Japan from £799 and Australia from £899.
The airline is also offering a time-limited extra £100 off onwards journeys from Hong Kong.
The offer followed Cathay Pacific carryings rising 14.3% year-on-year in February and low cost arm HK Express up 32%, driven by Lunar New Year travel.
Chief customer and commercial officer Lavinia Lau said: “February marked another positive month for the Cathay Group. Driven by the return travel peak over the Lunar New Year holiday,
“Cathay Pacific and HK Express together set a new post-pandemic record on 2 February by carrying more than 111,000 passengers on a single day.”
She added: “Following the Lunar New Year holiday, leisure travel demand softened while business travel demand picked up, driven by various exhibitions and trade events held in late February and early March.
“This resulted in February seeing a robust load factor in our premium cabins.
“Looking ahead, we anticipate reduced leisure travel demand from our home market up to the end of March, during which we will continue to leverage our global network to boost transit traffic.”
Looking forward, Lau said: “As a group, we are pleased to be adding even more exciting new destinations to our expanding global network as we move closer to exceeding 100 passenger destinations within this year.
“Cathay Pacific will be launching flights to Hyderabad at the end of March, and also recently announced a new non-stop service to Urumqi starting from 28 April 2025.
“Meanwhile, HK Express has also recently announced flights to Komatsu from 24 April, Cheongju from 5 June, Daegu from 6 June, and Miyako (Shimojishima) from 27 June.
“In total, 13 new destinations have already been announced for 2025, with more to come.”