Supplier marketing body Tipto has announced details of two new SuperShow events for travel agents in 2025.
The SuperShows, which follow plans for 22 agent roadshows up to the end of June, are to be held in the Midlands and Leeds. They will allow agents to meet all 25 supplier members of the Truly Independent Professional Travel Organisation (Tipto).
The events – both bookable for free via Tipto’s website – offer agents the chance to learn about suppliers’ new products and gain market intelligence, industry insight and sales tips. They are taking place at Drayton Manor Hotel in Tamworth on July 1 and at Headingley Stadium on July 16.
The exhibition format includes stage show-style entertainment including The Big Tipto Live Music Quiz, a two-course dinner with drinks and the chance to win prices including a stay for two in Mexico and the Caribbean.
Agents attending Tipto events also still have the chance to win a place on Hurtigruten’s biggest ever fam trip – a seven-night stay on one of Hurtigruten’s Original Astronomy Voyages.
Following a partnership between the two organisations, every agent attending a Tipto event in 2025 will be entered into the prize draw when they submit their completed quiz sheet on the evening. A winning name will be drawn at random live at both SuperShows.