More than a third of travellers will be watching Euro 2024 while on holiday after many accidentally booked their break during the football tournament.
A poll of 1,700 people who are going abroad this year with their partner found 38% of those away during the tournament made the booking well in advance of when the match dates were announced.
Despite 57% aiming to do everything possible to avoid watching matches, 52% are thrilled about this coincidence.
The study, commissioned by Jet2holidays, also found 33% deliberately chose to book their getaway during the tournament, with 36% saying their team’s success will make their holiday even better.
Of those hoping to escape the football, which kicks off in Germany in a week’s time, 32% will choose to book solo boat trips, 39% will explore the local town, and 29% making use of the time to take a siesta by the pool.
One in five also believe Euro 2024 will cause more arguments with their partner than usual, according to the OnePoll.com data.
More than a fifth (21%) considered changing their travel times when they realised there was going to be a Euros crossover.
And 13% even contemplated booking another holiday for later in the year.
Despite this, half of those polled believe tourists from across Europe will be happier if their team is doing well – and 43% expect to see a boost to local economies.
A company spokesperson said: “The Euros are a huge driver for travel this summer. Some people may have even sneakily booked their trips knowing full well it would coincide with some of the bigger games, while others may simply want to switch off from it.
“Going on holiday during Euro 2024 allows travellers to immerse themselves in the excitement and energy of one of the biggest sporting events in Europe.
“The tournament’s spirit enhances the travel experience, making it more enjoyable and memorable.
“Of course, not everyone wants to embrace the football and instead they would like to get away from it all. Luckily, there are plenty of options for those wanting to avoid the Euro festivities.”