Audley Travel is sharing its safari expertise with travel agents selling African wildlife experiences with a dedicated guide.
The 32-page publication will be mailed out to 2,500 agents, as well as being available through distribution partners and in digital format.
‘An Agents Guide to Audley Safaris’ covers experiences in countries from Madagascar to Tanzania and the Big Five bucket-list encounters in between.
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It comes as Audley research found that 16% of premium travellers have taken a wildlife or safari trip in the previous five years and 20% plan to do so in the next two years.
Trade sales manager Greg Thurston said: “Born out of the desire to share a deeper level of our specialists’ expertise and passion with agents, the new safari guide aims to be a comprehensive profile of how to plan a tailor-made trip of a lifetime for clients and make their safari dream a reality.
“Behind every one of our safaris is decades of knowledge and carefully nurtured relationships. We know the best spots for seeing animals in action, the best guides to locate them, and the best lodges to unwind in afterwards.
“Whether an agent is advising a client on their first visit to the African bush or their fifth, we hope the guide helps them craft a safari experience that speaks to their client’s trip aspirations.”