Vacation rentals and holiday parks firm Awaze has acquired three new holiday companies in the UK and Denmark.
The parent company of Hoseasons, Novasol and cottages.com says its expansion follows a “domestic holiday boom across the continent”.
In the UK, Awaze has acquired cottage companies Amberley House, specialising in Sussex, Hampshire and the South Downs; Portscatho Holidays, a Cornish-based business operating managed vacation rentals across the Roseland Peninsula from St Mawes to Mevagissey.
In Denmark, it has acquired Bornholmtours, which operates on the island of Bornholm in the Baltic Sea which Awaze says is popular with visitors across Scandinavia and Germany.
The acquisitions will add about 1,000 new houses to the group’s portfolio and will be marketed to domestic and international audiences through Novasol, Hoseasons and cottages.com.
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“We are thrilled to welcome these new businesses into our portfolio,” said Henrik Kjellberg, chief executive of Awaze.
“Cornwall and the south coast remain ever popular for Brits, especially in 2021 as we see record breaking demand for domestic holidays.
“Both of these businesses match our desire to build on the extensive offer we already have through cottages.com and Hoseasons and to open up more amazing properties for over three million holidaymakers we inspire and delight every year.”
Kjellberg added: “The addition of Bornholmtours matches our ambitions of further growth in Denmark where we are a leading player especially in popular holiday hot spots like Bornholm, where we already have an established and high performing portfolio of managed properties.
“We are delighted to offer a warm welcome to all the homeowners and local office teams that have now joined the Awaze family.”
Kjellberg said 2021 has seen “unprecedented demand for managed vacation rentals right across Europe” and said Awaze will “continue to look for further opportunities to grow our business and brands”.
The acquisitions follow the creation of a new tech hub for the business in Manchester in late 2020 and the recruitment of new digital teams.