The government of the Balearic Islands has teamed with the British consulates in Palma and Ibiza on a new campaign urging young British holidaymakers to stay safe during their holidays.
The joint campaign, called ‘Stick with your Mates’, focuses on changes to overseas travel and highlights measures young travellers should take before and during their trips.
It was first run in 2019 and has been updated to reflect the current situation.
In addition to advice about Covid regulations, the campaign will also focus on the need to stay together after research showed the majority of accidents and incidents occurred when young travellers were separated from friends.
The campaign will feature short videos and digital images that will be targeted at young people visiting the islands through Instagram and Facebook.
Consul general Lloyd Milen said: “The Balearic islands have long been a favourite with British tourists. Resorts such as Magaluf and San Antonio, amongst others, are hugely popular with young British visitors, but of course, travel is different this year.
“Holidays will also be different and not just because of Covid. We welcome the measures introduced by the authorities in the Balearic Islands to limit excesses, but we all have a responsibility to know the rules, stick to them and ensure a great holiday for ourselves, and those around us.”
He added: “Our campaign aims to make sure that anyone visiting takes the necessary steps to make sure their stay here is safe, secure and that they follow local measures. We want them to have a holiday to remember, rather than one they want to forget”