Club Med is to open its first UK travel agency – for only one day – but hinted at creating a more permanent high street presence.
Discounts of up to 15% on summer 2024 holidays will be offered by the all-inclusive operator to lure customers into the pop-up store in London on February 20.
Customers will be able to book holidays in person with Club Med experts for the first time.
Three free holidays will be offered in a competition to anyone who enters their details on the day.
Limited edition art and memorabilia will be available in the outlet, with staff also on hand to consult with customers on their existing summer holiday bookings.
UK, Ireland & Nordics managing director Nicolas Bresch said: “For the first time, we are excited to be able to welcome our valued Club Med customers into our very first high street store here in London.
“With the summer months on the horizon, we want to help them step into summer with our team of trusted experts.
“There is nothing quite like connecting with our customers face to face, and who knows – maybe this will not be the last time that we see Club Med on the high street.”
The Club Med pop-up agency is due to open from 10am to 5pm at 36 Newman Street, London, W1 – the same street as Abta’s former headquarters.