Club Med is undergoing its first rebrand campaign since 2014.
A new website will be introduced from November as part of the refresh by the all-inclusive resort operator.
In the meantime, the current website features changes that will help familiarise users with graphic and iconographic changes of the new, more minimalist website set to launch in the autumn.
Club Med’s internal design team has worked closely with a Paris-based creative studio to create a new premium brand identity.
The rebrand draws inspiration from the company’s luxury offering, yet still in keeping with its offering of simplicity, indulgence, nature and freedom.
The new identity features what the operator describes as a “reinterpreted and harmonised” logo, new colour inspired by elements of plants and the earth; new typography and revised iconography that embodies the lifestyle that the Club Med experience offers.
The new modern approach introduced in recent resort openings will be introduced throughout more spaces in resorts worldwide from the end of the year.