Gold Medal, Pure Luxury, Cruise Plus and Incredible Journeys are set up “better than ever” to support agents in peaks, the boss of the dnata Travel Group UK B2B brands claims.
Four new campaigns with 200 offers combined will be shared with agents from January 2.
The Gold Medal contact centre reported taking a record volume of calls in January, with 22% growth compared to the same month in 2023.
Managing director Simon Applebaum believes this peaks could see even greater volumes.
He said: “Everything our brands have introduced across the last 12 months means we are set up better than ever before to support our agents through what we hope will be a bumper peaks 2025 and – ultimately – to help our agents secure bookings.
“We have strengthened existing relationships with both our agent partners and supplier partners, as well as introducing new ones.
“We have further recruited into our contact centre and provided extensive training to give our agents the best possible experience when they ring our experts, and access to our breadth of product.”
Applebaum added: “We are excited by the enhancements to our web offering and we know from their feedback that agents are too.
“‘Curated Offers’ was introduced so agents have access to more offers – including regional ones, plus increased marketing collateral for their windows and social pages.
“When they are receiving increased requests in the new year, this will be a game changer for them.”