Domestic operator Alfa adds summer capacity

Employee-owned domestic operator Alfa Leisureplex Group plans a restart with more than 150 tours in May as more Covid curbs are lifted from Monday.

They will operate under the Alfa Travel and David Urquhart coach holiday brands with a fleet of 48 vehicles.

The company also reported strong sales of self-drive breaks based on its 22 Leisureplex hotels this summer.

The operator has added further capacity following demand from agents for the Thursford Spectacular based in Great Yarmouth and Cromer in November and December.

A number of new events have been added for 2022 including dancing breaks, psychic weekends, reunion breaks and Andre Rieu.

ALG group commercial director Caroline Brown said: “Sales volumes through all channels have been really strong across the year since the government’s road map was announced resulting in us adding additional capacity across the main summer season.

“We have also seen a further surge in bookings since the trade were able to reopen their shops on 6th April.”

She added: “Last year we were one of the first tour operators to offer refunds to all our customers as we were keen to help agents retain their customer’s goodwill and help make the process as smooth as we could for them.

“It is therefore fantastic that we have seen such a significant increase in the number of overall bookings and in particular increased volumes for long stay bookings for both coach holidays and self-drive within the UK across the summer months.

“Our new range of special event tours based in our own hotels representing amazing value for money have sold out in record time including tours for the Flying Scotsman based in both Blackpool and Great Yarmouth which sold out within a couple of hours.”

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