Blogs, reels, stories, Q&As and pictures will feature in a new Travel Counsellors influencer campaign based around a holiday in Japan taken by business entrepreneur Sara Davies.
Three week-long activations are scheduled across Travel Counsellors’ LinkedIn, Instagram and Facebook channels, as well as on her own social media channels and agent Cathy Chapman’s who organised the trip.
The content will share details of the entrepreneur’s experience of using a Travel Counsellor across the entire customer experience and planning process, as well as bringing to life a ten-night family holiday in Japan.
The campaign is designed to highlight the value of booking with a Travel Counsellor, to drive awareness among new audiences as the brand aims to support its community in attracting new customers.
Customer director Dave Callan said: “This is a great move for the Travel Counsellors brand as we continue to look for authentic ways to tell the stories of how our amazing travel advisors really do care more than anyone else for their customers.
“Customers often refer to Travel Counsellors as travels ‘best kept secret’, and this initiative is part of our building blocks to showcase and spotlight the brand more so we can help, support, and enable our community of business owners to take advantage of the trends that we see in the market from customers who are looking for a personalised service, tailor made experiences and inspiration through new media channels and social networks.”
Chapman added: “Having worked with Sara to plan her holidays for the past seven years, I was delighted to be able to work with her again on her dream family holiday in Japan – and this time showcase it to the public.
“The campaign will give an insight into the exceptional level of support Travel Counsellors offer to curate and book customers’ holidays and highlight the deep collaboration that exists to drive success and growth.”
Davies said: “I’m thrilled to be part of this exciting new campaign with Travel Counsellors, especially as it’s a company I’ve used personally for a long time.
“As well as inspiring those looking to travel, it will shine a light on Travel Counsellors’ unique offering, customer service and the benefits of booking through the company. I look forward to seeing what people think of our collaboration.”