The message ‘Say hi to Hoseasons’ will be promoted in the self-catering specialist’s new TV advert as part of its largest turn of year campaign.
Hoseasons has rewritten the lyrics to Jeff Beck’s 1960s sing-along anthem Hi Ho Silver Lining as the soundtrack for its ad, which debuts on Boxing Day to advertise its Big 2024 Sale, and aims to increase its brand awareness.
The ad, filmed at Hoseasons’ Finlake Holiday Resort and Clawford Lakes Resort and Spa in Devon, will promote the operator’s £10 low deposit and pay monthly options and a 30% discount off 2024 arrivals booked during the five-week sale period.
It will appear on traditional TV channels including ITV, Channel 4, E4 and Channel 5, as well as on broadcast video on demand (BVOD); video on demand (VOD); audio (Spotify); YouTube; paid search and social, including meta and Tiktok; and organic social media, email and online.
The seven-figure campaign is designed to appeal to families and couples interested in its holiday parks and lodge resorts.
Luke Hansford, senior vice-president of supply at Hoseasons, said: “We know how much people look forward to their holidays and were determined to capture that sense of fun in our new campaign.
“We’re confident we’re going to get the nation signing along so that we’re front of mind when it comes to booking their 2024 breaks.”
Hoseasons worked on the campaign with Manchester-based creative agency driven.
Graham Drury, partner at driven, said the aim was to elevate Hoseasons to becoming “one of the easiest brands ever to recall”.
He said: “Say hi to Hoseasons” is a strong idea that sells. It works fantastically as an introduction to new customers and just as well to remind previous customers to consider the brand again this year.
“Across every channel and product type, the campaign captures the spirit of a Hoseasons holiday and it really stays with you. We’re thrilled to see it go live”.
The ad will form a central plank of the operator’s marketing throughout 2024 with assets tailored to suit specific campaigns, travel seasons and holiday features, such as hot tubs and pet-friendly breaks.