Leading hotel groups are joining forces with a new sustainability initiative designed to drive responsible travel and tourism.
The Basic Sustainability framework has entered the development phase and is due to be introduced in March 2022.
Collaborators include Accor, Barcelo Hotel Group, Jin Jiang International, including affiliates Jin Jiang Hotels, Louvre Hotels Group and Radisson Hotel Group; Melia Hotels International and Minor Hotels including NH Hotel Group.
They collectively represent 25,000 hotels and aim to raise the global basic level of hotel sustainability in a “clear and transparent manner” for all travellers and stakeholders.
“Providing this common understanding for all hotels worldwide with actions that have a positive impact on planet and people will drive real change by stimulating the demand for responsible travel,” a joint statement said.
The Basic Sustainability framework will complement the Sustainable Hospitality Alliance’s pathway to net positive hospitality.
The sustainability basic framework is aligned with main aspirations such as the UNWTO Glasgow Declaration and the UNSDG’s decade of action.
They will collaborate to share tools and best practices with each other and the wider industry to ensure all hotels start on a pathway towards the targets of the Cop21 Paris Accord.