Mercury Holidays is doubling its agent incentive for January peaks to a £20 Love2Shop voucher per passenger booked.
Agents also have the chance to win places on a 10-day fam trip to India in 2025, including Agra, Delhi, Jaipur and Ranthambore National Park.
A new technology partnership with Travelgenix aims to give greater capability for agents to access and book the widest range of deals.
The operator is offering £50 discounts per person off beach holidays and £100pp off selected escorted tours as it releases three brochures for 2025-26.
The Worldwide Beach Holidays, Escorted Tours and River Cruises programmes include an expanded portfolio with new destinations and itineraries.
Jamaica and Mexico have been added to the long-haul beach selection, while a six country tour of central America, Baltic capitals and a Spain and Morocco combination are among new touring options.
Commercial director Joshua Harford said: “After a highly successful 2024, we’re looking forward to building on our relationships with our trade partners in 2025.
“With new products, and technology solutions like Travelgenix, we are committed to working closely with our valued trade partners and will also be launching new incentives and fam trips in the coming months.”
Chief marketing officer Christian Armond added: “We are incredibly excited about our new brochure collection and the fantastic new destinations and partnerships we are bringing to our customers.
“January is always a crucial time for the travel industry, and we look forward to working closely with our trade partners to make this coming year a great success.”