A six-month tourism recovery initiative involving the Tui Care Foundation will involve mentoring, business development support and financial assistance from the German government.
The mentoring programme, which will take place between November and next January, will provide tailored guidance through individual sessions with experts from across the global tourism industry.
Experienced industry professionals are being recruited from a range of areas including finance, marketing, sales, sustainability, business and product development.
Tourism industry professionals and business development experts can apply to become mentors until September 12.
The 315 participating enterprises include a Kenya community-owned safari operator, an Egyptian firm creating virtual reality tourism experiences and a Cape Town-based tour firm working with a township community centre to sell local crafts.
The scheme draws on the experience of a previous Covid-19 tourism relief programme, which concluded in June.
More than 350 participants from 150 tourism businesses in Mexico, Kenya, Indonesia and Jordan benefited, including 1,213 employees and over 3,000 indirect stakeholders, suppliers and partner organisations.
German economic co-operation and development divisional head for private sector co-operation Lucia De Carlo, said: “The promotion of sustainable development through tourism is more urgent than ever.
“The whole tourism value chain has been hit hard over the past year, due to the pandemic. Jobs have been lost, livelihoods endangered, biodiversity threatened, and especially vulnerable groups have suffered the most.
“My ministry has therefore initiated a comprehensive programme. It paves the way for partner countries towards a more resilient and sustainable tourism landscape.
“Our measures help local tourism providers sustain themselves financially during the crisis, preserve their infrastructure, and prepare the industry for sustainable and resilient reconstruction.”